Description:  When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points. Source: eMarketer.com Date: Mar 18, 2019 Link: https://www.emarketer.com/content/making-marketing-attribution-work-means-choosing-the-right-metrics?ecid=NL1001 Questions for discussion: What does the report say about metrics managers use and those they should pay more attention to? What would you … Continue reading Making Marketing Attribution Work Means Choosing the Right Metrics